Pinterest Opened the Doors to The Workshop

What better place to work on a Pinterest project than at the social network’s headquarters in San Francisco?

The Workshop - Credit by Pinterest
Headshot of David Cohen

What better place to work on a Pinterest project than at the social network’s headquarters in San Francisco?

Pinterest last week announced the grand opening of The Workshop, which it calls “a first-of-its-kind creative studio and social club … fully equipped with professional equipment, art supplies and more.”

Marketing manager Aimee Bidlack said in a blog post that the only rule at The Workshop is, “Never ever ever stop trying,” adding, “Everyone is welcome. Pinners, Pinterest employees, influencers and our business partners can create projects, practice techniques and teach skills, as well as share advice and build relationships.”

Bidlack said The Workshop will host monthly and quarterly programming and special events, adding that the space includes a “library of inspiration,” meeting spaces, a fully stocked kitchen a lactation room and a shower room.

The Workshop features a “Try Wall,” with up to 20 specially selected projects in categories such as home, style and food for visitors to get started on.

Bidlack wrote, “Pinterest influencers, AKA Pinsiders, have a unique opportunity to spark creativity and create an authentic conversation with their audiences to help bridge the gap between ambition and accessibility. Video and lighting equipment makes it even easier to bring Pinterest ideas to life and share across platforms. They can take the viewer through the process, whether it’s how to master something, or the pitfalls to avoid, and share their personal tips and tricks. Their thoughtful storytelling will give others the confidence to try something new—our ultimate goal.”

Pinterest also hosted more than 100 Pinsiders at The Workshop last week for “a mix-and-mingle maker fest,” where Power Pinners such as Studio DIY, Honestly WTF and Style Weekender led guests through various projects at hands-on “Trypods,” and a question-and-answer session featuring actress Emma Roberts and producer Karah Preiss touched on topics such as moving beyond fear and self-doubt and their launch of Belletrist, “an online community that celebrates great books and the people who read them.” David Cohen is editor of Adweek's Social Pro Daily.
Publish date: November 6, 2017 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT