Pitch Poignant Personal Stories and Service Pieces to Brides

Brides-articleTurn wedding season into more than weekends spent at converted farmhouses and wages diverted to bridal registries and formal wear. If you can operate as both guest and reporter at these functions, you could have your piece make it to Brides’s “Real Weddings” section. Up your chances by pitching a story on a wedding whose bride and groom, or bride and bride, are underrepresented in the wedding magazine world.

Generally speaking, when pitching Condé Nast’s 80-year-old bridal mag, you want to be different, but not too different:

Bottom line is your query will get a second look if it’s hitting on something that’s relatable and that you won’t find in every other bridal mag. Explained [executive editor Lauren Iannotti]: “It’s hard to find super new, fresh ideas that aren’t kooky and weird, and we’re challenged to do it all the time. So any fine reporter out there who can get that surprising service-y nugget that doesn’t come out of left field, that sort of feels real and great, we would love that.”

For more tips, including other sections ripe for pitching, read: How To Pitch: Brides

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Publish date: October 9, 2014 https://stage.adweek.com/digital/pitch-poignant-personal-stories-and-service-pieces-to-brides/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT