Want an easy way to browse through brand name clothing, put together cool outfits and show them off on your profile? Brand me provides a fun and easy way to create your own custom outfits that you can show off to your friends. I spent hours playing dress up this afternoon. Well, not really, but I’m sure that would have been a lot of fun. As of now you can select from men and women’s clothing and can choose from H&M, Land’s End and Levi Strauss brands. This application will definitely be better once a wider selection of brands is provided. I had commented on this type of application previously when I was discussing possible ways of leveraging the Facebook platform. Why could this application have such a powerful impact? From the advertising standpoint it helps you and your friends to share a brand experience on Facebook. From a sales perspective, individuals could create theoretical outfits with their exact sizes and then friends and family can come through and purchase those outfits via an affiliate program. While this is a first shot at allowing users to show off their favorite brands, I think this is headed in the right direction. If you want to play dress up on Facebook, go check out the Brand Me application.
Publish date: July 31, 2007 https://stage.adweek.com/digital/play-dress-up-on-facebook/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT