Politico Loves Itself

Yeah, yeah, we know. Politico seems to pat itself on the back so often that it hardly qualifies as news, but this one was a real doozy. Last week, during a speech in Florida, Vice President Joe Biden went after the latest budget released by Rep. Paul Ryan (R-Wis.). To help make his case on how bad of a budget he thought it was, Biden directed his audience to read this article by Politico’s Jake Sherman about how Ryan was able to sell his budget to his colleagues.

Well, that’s just not enough for Politico. Jennifer Epstein pens a piece on the love letter from Biden. She quotes Biden to say,

“All of you are adept with computers,” he told a crowd of senior citizens in Coconut Creek. “Go online to an outfit called POLITICO.com, an extremely well-respected publication that all the major papers look to.”

While it may seem a little over the top to write this piece on how great people think you are, we have to give Epstein a lot of credit. We can’t imagine how hard it is to write a piece with one hand while patting yourself on the back with the other.

On top of that, it should come as a shock to absolutely NO ONE that Mike Allen took the Biden shoutout and included it in his Saturday edition of Playbook. Fishbowl Facts of Life – This is all just a warmup to even more self promotion as the release of Politico‘s latest E-Book lurks just around the corner.


Publish date: March 26, 2012 https://stage.adweek.com/digital/politico-loves-itself/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT