Pinterest Promoted Pins Now Available in Canada

Pinterest announced Thursday that Promoted Pins are now available to brands in Canada.

Pinterest announced Thursday that Promoted Pins are now available to brands in Canada.

Software engineer Paul Baltescu wrote in a blog post that users in Canada are up 50 percent year-over-year, with more than 4.4 billion ideas having been saved in the country, along with 3.9 million pins daily.

He added that the most popular categories in the country include food and drink, do-it-yourself and crafts, women’s fashion, home decor and hair and beauty.

Promoted Pins debuted in the U.S. in December 2014, and the feature was extended to the U.K. in April.

Baltescu said Pinterest has already been working with advertisers in Canada, including Sport Chek and Canadian Tire, and those advertisers have seen strong engagement with their Promoted Pins.

Readers: What are your thoughts on the launch of Promoted Pins in Canada? David Cohen is editor of Adweek's Social Pro Daily.
Publish date: December 1, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT