Quantcast Launches New Demo, Psychographic Metric

Web metrics firm Quantcast has launched a new product, Quantcast Marketer, which the company claims will provide advertisers with rich demographic and psychographic data on their online ad campaigns-beyond standard click-throughs and impression data.
The free service has been tested by 40 agencies and clients over the past six months, including Lenovo, Scottrade, Kia, Virgin America, Razorfish and Neo@Ogilvy.
Quantcast officials believe that this new data will provide online marketers with more actionable insights on their target audiences, enabling them to better hone future media plans.

Publish date: April 13, 2009 https://stage.adweek.com/digital/quantcast-launches-new-demo-psychographic-metric-111913/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT