How Did Instagram’s Purge of Fake, Spammy Accounts Affect Follower Counts?

Facebook-owned photo- and video-sharing network Instagram announced earlier this month that it would purge fake and spammy accounts, but how did that step affect follower counts? Social analytics provider Quintly examined a sample set of 3,500 Instagram profiles to find out.

QuintlyInstagramLossChart650Facebook-owned photo- and video-sharing network Instagram announced earlier this month that it would purge fake and spammy accounts, but how did that step affect follower counts? Social analytics provider Quintly examined a sample set of 3,500 Instagram profiles to find out.

Quintly found that:

  • Profiles with more than 1 million followers saw an average drop of about 18 percent.
  • Profiles with up to 1,000 followers took an average hit of 14 percent.
  • Midsized profiles came out virtually unscathed, with losses of just 1.9 percent to 4.4 percent.

Readers: Did any of Quintly’s findings surprise you?


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: December 29, 2014 https://stage.adweek.com/digital/quintly-instagram-follower-counts/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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