Quote of Note | Martin Filler

(Iwan Baan for Fondation LV)
The Fondation Louis Vuitton, designed by Frank Gehry (Photo: Iwan Baan)

“It is axiomatic among architectural editors and art directors that if a building is not very good, then one should use images of it at sundown; if it is worse than that, show it reflected in water at twilight. This perhaps explains why several publications, including Architectural Digest, Vanity Fair, and The New York Times, have depicted Gehry‘s newest work in a dim crepuscular glow, rising above its shallow pools and dramatic stepped cascade. Recourse to special photographic lighting does address one of the Fondation Louis Vuitton’s basic shortcomings, however, for in a city where it is overcast much of the time, a glass-skinned structure such as this is bound to look rather dull quite often.”

Martin Filler in “Frank Gehry in Paris,” a review published in the January 8, 2015 issue of The New York Review of Books

Publish date: December 30, 2014 https://stage.adweek.com/digital/quote-of-note-martin-filler-5/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT