Reddit added application-install ads to its offerings and rolled out an improved conversion pixel.
Piggybacking on its official debut of cost-per-click ads late last month, advertisers on Reddit can now choose app install as an objective, and Reddit said it will enhance ad performance to drive visits to app stores.
Reddit will directly target its mobile users with native mobile ads, allow advertisers to bid per click (they only pay if the ad converts to an app store visit) and allow targeting to iOS or Android (or both), as well as by direct clicks to URLs on app stores.
New integrations with Adjust, Tune, AppsFlyer, Kochava, Tenjin, Singular and Branch boosted Reddit’s reporting capabilities and enable brands to track and monitor impressions and click data directly through their attribution providers’ dashboards.
Reddit’s conversion pixel was previously limited to tracking only one conversion event, and it coupled view-through and click-through conversions together, without allowing attribution window configuration.
Its revamped pixel tracks eight different conversion events: page visit, view content, search, add to cart, add to wish list, purchase, lead and sign up.
It also breaks out view-through and click-through conversions separately; provides attribution windows of one, seven or 28 days; and displays conversion data under a new conversion tab.
Reddit said in a blog post, “With the rollout of the performance bundle, we now offer five different campaign objectives––reach, video view, traffic, conversions and app install––associated with a complete suite of bid types, including CPM (cost per thousand impressions), CPV (cost per view) and CPC. With the launch of CPC, app install as a campaign objective and the improved conversion pixel, advertisers can now bid on, optimize and report on their direct response objectives.”