New additions to the site include:
- Content from the @YTCreators Twitter feed and the YouTube Creator Blog.
- New sections, including one with detailed information about the Google-owned video site’s partner management program, which provides access to support.
- An interactive widget that indexes content from the YouTube Help Center.
- Master Class, which YouTube global head of marketing communications Alejandro Oropeza described as follows: “To celebrate the launch of the new Creators site, we’re releasing Master Class—a new series of videos from the Creator Academy. The series is designed to help creators grow their audience by learning about an important range of topics, from analyzing and growing your channel to building a business on YouTube.”
Oropeza said in a blog post introducing the relaunched site: “The completely refreshed design was developed for creators, with creators. The first thing we did was take a deep look at how creators were using the original hub and optimized our design to better support their user journeys. Then we brought in creators into our design process to get their feedback on what they liked and what could be improved. The end product offers more up-to-date information in a refreshed design that we hope will make it much easier for creators to explore and take advantage of all the resources available to them.”