Report: Top brands find much more engagement on Instagram than Twitter

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Twitter is a great way to share information and chat with your brand’s fans, but a new report by Facebook Preferred Marketing Developer Socialbakers shows that much more of that conversation is happening on Instagram.

Socialbakers looked at the engagement rate of the top 25 most engaging brands, finding that there’s more discussion happening on the photo-sharing platform, and by a wide margin.

Socialbakers Editor Zachary Peterson described the differences between the two networks:

Twitter is great for news and real-time buzz. But Instagram is now bigger, and according to our newest data, it’s the definitive place to be for brands who want to engage with their communities.

Instagram is making waves – it now has more than 300 million users, 70% of whom are from outside the United States, and best-performing brands garner nearly 50× more engagement with organic content. This engagement is defined as the sum of all retweets, replies, and favorites on Twitter.

Instagram gives brands an outlet for creative storytelling and engagement with tight communities of people who share a passion for the the brands’ values. From the stunning photography of National Geographic and Magnum Photos, to the latest fashion from Zara and H&M – ‘Grammers love their brands.

Readers: Are you seeing more engagement on your brand’s Twitter account or Instagram feed?

Publish date: December 17, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT