Australia Shakes Things Up With Second Gender-Bending Magazine Cover

To go along with Rhonda Rousey fronting Men's Fitness, there is now Mick Fanning on the cover of Elle.

For the October issue of Elle Australia, there was no one on the cover. Under the hashtag #BetheCover and blank space, the cover line read: ‘To celebrate our epic portrait of what it means to be a woman, THIS ISSUE, YOU’RE THE STAR.’

Now comes the November issue which, for the first time in the Australian edition’s history, features a man. Alongside model Jessica Hart on the left, there is surfer Mick Fanning on the right. From a report by Sydney Morning Herald lifestyle reporter Jenna Clarke:

“Men have featured rarely on the cover of Elle internationally, David Beckham’s UK cover is the only one I can recall. But following the South African shark-punching incident I felt I had to make an exception for Mick and I was thrilled that Elle was one of the few media outlets he chose to work with,” Elle Australia editor-in-chief Justine Cullen told The Sun-Herald.

“He handled the incident and all the attention afterwards in such an impressive way. To me, he proved himself to be the ultimate modern Australian male, and one who needed to be celebrated. It helps that he’s charming, generous, looks great with his shirt off and is in the running to win his fourth world title.”

Meanwhile, the November issue of the Australian edition of Men’s Fitness features that publication’s first-ever female cover star – UFC champ Ronda Rousey. The ‘WTF?’ bannered choice has been a hot topic of discussion ahead of the fighter’s bout in Melbourne next month.

The November issue of Men’s Fitness arrived earlier this month, while the Fanning issue of Elle hits newsstands Monday. Elle’s Australian edition has had a choppy history. Launched in 1990, it was shut down in 2002 and then relaunched in 2013.

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: October 24, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT