‘Rico Suave’ Says Womanizing Is ‘Expected’ in His Culture


An old, tired cliche holds that “there’s truth in every stereotype.”

Maybe. But there is no excuse for making generalizations about an entire sociological grouping of very different people. None.

No matter how hard someone tries to paint everyone with the same brush, there is always an exception to every rule. For that reason, we shouldn’t be surprised when some 90s one-hit-wonder tries to say that his “culture” expects him to treat women like slabs of meat…and gets slammed for it on social media.

Isn’t that right, Mr. Gerardo “Rico Suave” Mejia?

Nothing makes people cry #PRFail faster than when someone tries to act as spokesperson for an entire culture and has a colossal fart-and-fall-down moment. It happened to Gerardo Mejia while he conducted an interview with HuffPo Live.

His sole contribution to culture of any kind was the hip-pop song “Rico Suave.” And during its climb up the pop charts in the 90s, Rico was being very suave with (in his words) “500 to 600 women.” Before you ask, of course he was married at the time.

rico suaveWhy did he do it?

“In my culture, as a Latin man, it’s expected.

“My mom, when I finally went and ‘fessed up about everything, my mom was talking to my wife and she was like, ‘well, you know, he’s an artist. He’s a man.’ It’s like, they look at it as that.”

Ironically, this confession comes as part of a media tour to promote Gerardo’s upcoming VH1 show Suave Says, because reality producers have graduated from the D list to whatever comes next.

Nothing like inflammatory headlines to feed the endless hunt for ratings, right?!

Culture aside, few people “expected” Gerardo to be a respectable guy, so most weren’t too disappointed.