Rodale Names New Prevention Digital VP

Bill Stump has been named vice president of Prevention Digital, Rodale announced today.

The vice president and brand editor of Men’s Health and Women’s Health online is now charged with managing and all extensions of the online Prevention brand.

In related news, Rodale announced last week it would launch Prevention Australia.

The release, after the jump.


Emmaus, PA and New York, NY, April 28, 2009 – Rodale Inc. today announced that Bill Stump has been named Vice President, Prevention Digital, effective immediately. In this role, Bill will manage and all Prevention-branded online premium content Web sites, including,,, and will manage the execution of future multi-platform, premium content products. Stump will report to Liz Vaccariello, SVP, Editor-in-Chief, Prevention.

“Bill’s extensive experience successfully launching premium content Web sites and enhancing our customers’ experiences across our magazine-branded sites will be invaluable to Prevention as we continue to launch new subscription services and products,” said Vaccariello. “His track record at Rodale is abundantly impressive, and I know he will beautifully execute a digital content strategy for our brand – across editorial, mobile, video, and social media platforms – that will increase engagement and deepen our relationship with our customers.”

As VP, Brand Editor/Editor Men’s Health and Women’s Health Online, Stump worked with the team to double traffic at both sites across page views and unique visitors. He also led the re-launch of and the Men’s Health Personal Trainer, as well as the Belly Off! Diet book and online program. Previously, Stump also led the launch of and, and helped boost the profitability of the SIPs/Bookazines team by improving newsstand performance.