Roll Call: Edelman, Brunswick Group, Waggener Edstrom, and More

Staffing/partnership news from around the industry

Edelman has named Kelly Schwager as general manager for its Silicon Valley office in the U.S. Western Region. In her new role, Schwager will oversee all operations, client service and overall business direction and growth for Edelman Silicon Valley. Schwager brings more than 20 years of integrated marketing and communications experience for global technology brands and start-up organizations. She join Edelman’s Bay Area leadership team and operations which includes the Silicon Valley, San Francisco and Sacramento offices. (Release)

Edelman has also announced two new hires in its Mexico DF office: Sergio Sanchez, vice president of strategic planning, and Eduardo Cisneros, creative vice president. Both Sanchez and Cisneros will work with all practice and sector leaders to deliver a unique approach to client challenges and will enable the teams to deliver strategic and creative approaches to client’s demands. Sanchez will be responsible for developing strategic processes that add value to communications programs delivered to clients. He has over 17 years of experience in strategic planning, brand building and developing communications strategies in the advertising industry. Before Edelman, Cisneros was in charge of a hybrid group of creatives at BBDO, and he worked at different advertising agencies including JWT in two different stages of his career. (Bulldog Reporter)

Brunswick Group announced that Edelman veteran Michael Krempasky will be head of its digital practice. Mr. Krempasky is based in the firm’s Washington, D.C. office, and will spend the majority of his time building out the firm’s digital offering both domestically and internationally. He will work closely with creative communications company MerchantCantos, which focuses on design, digital and video. Mike Krempasky comes to Brunswick from Edelman where he was General Manager, focused on Internet strategy and communications, marketing and advocacy in Washington, D.C. As the head of their Digital Public Affairs organization, he oversaw all digital strategy in public affairs, public policy, corporate reputation, and crisis communications. (Release)

Waggener Edstrom announced a partnership with Seattle-based digital marketing/ad agency The Garrigan Lyman Group; the two agencies will work together to “extend a broader set of services to their respective clients.” In explaining the move, CEO/President/Founder Melissa Waggener Zorkin writes, “Only by bringing together all of your capabilities and channels to convey a collective idea can we move today’s audience to change behaviors and shift perceptions.” (Release)

ABC News announced that Christine Connor and her production company XCON will be joining Lincoln Square Productions. XCON will continue to develop new non-fiction narrative programming with an emphasis on historical docudrama. Over the past 15 years, Christine created and worked on shows for many networks including: A&E, Discovery, History, truTV, Animal Planet, TLC, Sundance, Lifetime, OWN and Style. (Release)

Game studio SGN has hired veteran entertainment expert and brand strategist Josh Brooks as its new SVP of Brand Strategy and Marketing in its Los Angeles headquarters. Brooks, who formerly served as head of marketing for MySpace, will reunite with former boss/fellow MySpace vet Chris DeWolfe to “align strong talent and entertainment properties with innovative digital opportunities on a global stage” — or to have SGN’s products featured in TV shows and movies. (Variety)

JPR Group has hired Jeff Witchel as creative director. He previously worked at Young & Rubicam, Grey Advertising, and Wells, Rich, Greene. Many of the firm’s creative and production duties were previously held by founder and chief communicator Jeanine Grenauer. (PR Week)

Nahigian Strategies promoted Danielle Hagen to senior vice president of communications.  Hagen has served as the firm’s VP/communications for the past four years.  Last year, Hagen was recognized by Washington Women in Public Relations with the 2014 Emerging Leaders Award (Capitol Communicator)