Roll Call: Steinreich Communications Group, HealthStar PR and KBS

Steinreich Communications Group, Inc. has tapped a 16-year Conde Nast communications executive, Lauren Theodore, as vice president of its consumer practice. While at Conde Nast, Theodore created communications strategies and handled media relations for titles that included SELF, Glamour, Brides and Modern Bride. She also had handled assignments for the company’s corporate communications department. Since 2004 she was senior director of public relations at SELF Magazine, where she implemented numerous high-profile publicity campaigns on behalf of the brand’s executives, events and initiatives, and developed regular partnerships with top national broadcast and digital media outlets. She was recognized as the corporate Marketer of the Quarter in 2012 by Conde Nast. Prior to her career there, Theodore worked at Bayard Advertising Agency in New York. (Release)

HealthStar PR (HSPR) announced the appointment of industry veteran David Bashaw as executive vice president. Mr. Bashaw will be responsible for helping manage the agency, as well as ensuring that clients continue receiving unrivaled client service, strategic thinking and executional excellence. With nearly 20 years of health communications experience, Bashaw has spearheaded strategic and high-profile U.S. and global programs for leading healthcare companies including: Novartis, Eli Lilly and Myriad Genetics. His diverse therapeutic areas of focus include oncology, endocrinology, immunology, diabetes, respiratory disease, ophthalmology, cardiovascular, surgical orthopedics, infectious disease, addiction treatment and genetic testing. Bashaw has worked extensively on health literacy and compliance issues developing programs for special/diversity populations. He has created numerous public health campaigns, developing third party advocacy programs in partnership with health organizations such as the Society for Women’s Health Research, American Academy of Family Physicians and the American College of Obstetricians and Gynecologists. Prior to joining HSPR, he was principal at Bashaw Consulting. (Release)

KBS announced it has formalized its presence in Asia and will open regional headquarters in Shanghai, China in the beginning of the year. KBS has selected Douglas Lin and Jonathan Ip to lead the agency’s offering in Asia after a thorough and lengthy evaluation in the market. The New York headquartered agency is known for delivering bold, market-specific solutions for global clients, and will bring that expertise to Chinese companies looking to expand internationally. KBS, a MDC Partners agency, has offices in New York, London, Los Angeles, Toronto and Montreal. Lin has been named Partner and CEO, and Ip Partner and CCO of KBS China. The pair will work alongside Lori Senecal, Global Executive Chairman of KBS, to construct the agency’s unique model and craft its presence in the market in a bespoke manner. (Release)

Publish date: December 5, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT