Facebook CPMs Soar 65% in Q2 (Report)

Salesforce released its Advertising Index Q2 2016 Report Wednesday.

Salesforce released its Advertising Index Q2 2016 Report Wednesday.

Highlights include:

  • Facebook: Global costs per thousand impressions (CPM) were up 65 percent compared with the second quarter of 2015, to $6.33. The global click-through rate was 1.29 percent. For ecommerce advertisers, Germany had the highest CTR, at 1.63 percent, followed by the U.S. (1.54 percent).
  • Instagram: Global CPMs of $6.30 were up 42 percent compared with the first quarter of 2016. The growth rate in the U.K. was just 6.4 percent, much lower than Australia or the U.S.
  • Twitter: Global CPMs were down 18 percent compared with the year-ago period, to $4.29, and down 38 percent from the previous quarter.
  • LinkedIn: Global CPMs rose 13 percent versus the second quarter of 2015, to $29.43.

Readers: Did any of the findings by Salesforce surprise you?

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david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: September 7, 2016 https://stage.adweek.com/digital/salesforce-advertising-index-q2-2016-report/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT