Facebook Spruces Up Search

Facebook search was overhauled Thursday, with new features including better suggestions and the addition of public posts and conversations to results.

Facebook search was overhauled Thursday, with new features including better suggestions and the addition of public posts and conversations to results.

Vice president of search Tom Stocky said in a Newsroom post that there are currently 1.5 billion searches each day on the social network, and its index has topped 2 trillion posts.

Stocky added that Thursday’s updates are rolling out to U.S. English users on iPhone, Android and desktop, and he offered more details on the enhancements:

  • Better search suggestions: When you tap into the search box and start typing, we’ll now offer timely, personalized search suggestions. As you type, we’ll highlight things that are happening right now so you can follow popular stories as they unfold.
  • Search results with public posts and posts from friends: When you search, you’ll now see the most recent, relevant public posts, along with posts from your friends. Search results are organized to help you cut through the noise and quickly understand what the world is saying about a topic in the moment. You also can pull-to-refresh and see the latest public posts.
  • Find public conversations with search: When a link gets shared widely on Facebook, it often anchors an interesting public conversation. Now there’s a new way to quickly dive into that discussion. With one tap, you can find public posts about a link, see popular quotes and phrases mentioned in these posts and check out an aggregate overview of sentiment. This feature is a first step—we look forward to people using it and giving us feedback so we can make it even better.

Readers: What do you think of the changes to search on Facebook?


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.