Seattle Art Museum Surprised by Huge Number of Visitors

Remember back in January when it felt like we should all be preparing to open the newspaper and read the obituary for the Seattle Art Museum thanks to their losing Washington Mutal as a renter in their fancy new building and JP Morgan Chase telling them they didn’t want to pick up the lease, leaving the museum in the lurch to the tune of $60 million? Well while we’re sure they still haven’t quite figured out all the answers to their problems, as haven’t most museums with such a foggy financial future ahead, at least they have their attendance figures to feel good about, which, according to Arts Journal, have amazingly defied all of their projections by roughly 200%. Sure, that’s just one special exhibit doing that well, but the whole museum has somehow pushed the visitor numbers up across the board. So that has to make for slightly better night’s sleep, right?

Publish date: April 3, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT