NYT Columnist Ladles Out Beneficial ‘Soup Nazi’ Comparison

"Frugal Traveler" Seth Kugel adds to the already healthy Yelp buzz.

DearbornMeatMarketIn a recent “Frugal Traveler” item, Seth Kugel framed his time in Dearborn, Mich., with a trip down Seinfeld memory lane. His experiences at the Dearborn Meat Market, a kebab and kafta place overseen by Hussein Saad, reminded him of the classic episode guest starring Larry Kramer as the “Soup Nazi.”

Meanwhile, the real-life legacy of Kugel’s Oct. 16 NYT column turns out to be a reminder that any publicity can indeed be good publicity. From a follow-up report in the Arab American News:

Although Kugel compared him to the “Soup Nazi” from Seinfeld, a character who was extremely strict about how customers are served, Saad was happy with the story.

He said he gained new customers who read the article and came to “see what the hype is all about.”

Actor Kramer, as the “Soup Nazi” character, recently made a funny Pepsi Max commercial for Israeli TV. Check it out here.

[Photo of customers with Hussein’s son Ali via: Instagram; H/T: Marty Chase]

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.
Publish date: October 27, 2015 https://stage.adweek.com/digital/seinfeld-soup-nazi-dearborn-meat-market/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT