Facebook Testing ‘Send To Mobile’ Button On Game Stories In News Feed

Facebook added a “send to mobile” button to its app center last May in an effort to help drive application installs, and last August, the social network tested a similar option in the hover card that appears when users move their cursors over app-related stories in their News Feeds. Now, it appears that the social network is testing a send to mobile button directly within News Feed.

Facebook added a “send to mobile” button to its app center last May in an effort to help drive application installs, and last August, the social network tested a similar option in the hover card that appears when users move their cursors over app-related stories in their News Feeds. Now, it appears that the social network is testing a send to mobile button directly within News Feed.

Blink Account Manager Hagar Refael shared the screenshot below, in which a story appeared in her News Feed about friends playing Texas HoldEm Poker, and a send to mobile button appeared beneath the facepile, next to the “play now” button.

Readers: Have you seen any similar game stories in your News Feeds?


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: March 12, 2013 https://stage.adweek.com/digital/send-to-mobile-news-feed/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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