September Issue Sales Plummet

magazines_articleFor fashion magazines, the all-important September issue was hurt by Source Interlink Distribution shuttering. The company was one of the nation’s largest magazine wholesalers. As WWD reports, the major players — Cosmo, InStyle, Glamour, Vogue and more — all saw declines in single copy sales.

Cosmo — which sold the most September issues at 698,500 — experienced a drop of 35 percent compared to that same point last year. InStyle was down 26 percent, Glamour 49 percent, and Vogue’s sales were down 28 percent.

These weren’t the worst performers, however. That honor (?) belonged to Details and W. They sold only 35,277 copies and 31,963 copies, respectively, of their September issues.