Gluttony, Lust, Greed, Pride, Wrath, Envy And Sloth – The 7 Deadly Sins Of Social Media [STUDY]

Do you pride yourself on your outstandingly good behaviour on Twitter and Facebook?

Well, you might want to take another look, as if you’re anything like the overwhelming majority of other social networking users, you’ve committed at least one of the Bible’s Seven Deadly Sins. And probably a lot more.

Advertising firm JWT surveyed 562 adults on how they behave online, and discovered that around 70 percent were guilty of at least one of the seven deadly sins – gluttony, lust, greed, pride, wrath, envy and sloth – in their social media activity. JWT were savvy enough not to directly enquire as to whether those polled were sinners per se (people usually frown on such an approach), but rather based their conclusions on the responses to certain questions, including the amount of time they spent using their favourite social networks, and how heavily they identified with six specific statements.

Gluttony – defined by JWT as “content overload” – was the most heinous and common sin, with some 41 percent guilty of this transgression, followed by pride (online arrogance, registering at 37 percent), greed (attention craving) and sloth (laziness, both around 30 percent) and wrath (19 percent).

Envy, trying to make others jealous online, was the least-committed sin at just 16 percent.

Men are more likely to be guilty of wrath than women (24 versus 14 percent), but the latter is somewhat more slothful (33 versus 26 percent). While those in the 18-24 age bracket were guilty of more offenses than the other age groups, users in the 25-29 demographic registered as the biggest sinners, with an average of more than three sins a piece.

(Source: JWT. Apple image via Shutterstock.)

Publish date: March 29, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT