Sharing Too Many Vacation “Gloaties” Can Get You Blocked or Unfollowed

Sharing photos have become an integral part of the vacation experience, but sometimes, too much is too much.


Facebook makes you hate your life, it can increase your self esteem, positive and negative emotions are infectious. Now, there’s evidence that sharing too many vacation “gloaties” on social media could lead to a loss of friends.

Multimedia software company Cyberlink commissioned a study from the market research firm YouGov to survey more than 2,000 U.S. adults to find out how social media engagement impacted vacation enjoyment.

More than half of the respondents indicated that they shared photos because they simply liked sharing photos (61 percent), to update friends and family on their whereabouts (58 percent) and to capture holiday moments (52 percent). In fact, one in four travelers tries to share photos within an hour of arriving at their destination.

Unfortunately, nearly 40 percent of U.S. adults will unfollow — or even block — someone they believe shares too many boastful vacation photos. According to Alice H. Chang, CyberLink CEO, our social media feeds are dominated with what she referred to as “gloaties” — or gloating photos from friends and family on holiday.

“[Vacation photos] are a great source of enjoyment for the individual taking the photo, but are sometimes a point of irritation for friends back home and at work,” Chang said in a statement.

Indeed, it seems that gloaties have become a bit of an obsession for U.S. travelers. According to the survey, 68 percent of the respondents retake unsatisfactory photos; 36 percent add colors and filter effects. Survey respondents also said they would crop photos to make them look like selfies (26 percent) or to make the photo more flattering (25 percent).

Despite the fact that some will unfollow people who post too many vacation “gloaties,” most people appreciate when their friends and family post photos to social media. Survey respondents said they are most likely to “like” or “favorite” vacation pictures for the following reasons:

  • It looks like a special moment (63 percent)
  • The person sharing looks happy (58 percent)
  • The person sharing looks natural and genuine (48 percent)