Show Me the (Online Video) Money

Despite an industry-wide advertising slowdown, money spent on online video ads continues to grow at a 32 percent clip, at least according to one expert.

Brian Wieser
, global director of forecasting for Magna, predicts that companies will spend $699 million on online video ads this year, up from $531 in 2008. He expects the amount to crash through the $1 billion mark in 2011.
The news isn’t all good, however, as earlier this year Wieser predicted a 45 percent increase. Still, given the crashing worldwide economy, that revision doesn’t seem to dramatic.



Publish date: April 27, 2009 https://stage.adweek.com/digital/show-me-the-online-video-money/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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