Showtime’s Shameless Attempt at a Facebook Messenger Bot

The bot enables Showtime to engage with fans in fun ways that mimic the tone of Shameless

Where is Shameless? Ask the Messenger bot - Credit by Showtime
Headshot of David Cohen

A new Messenger bot from Showtime is Shameless about providing no customer service whatsoever.

That’s not a knock on the bot: It wasn’t created for that purpose.

Showtime said the four main messages it typically receives via Facebook Messenger are:

  • When is Shameless coming back?
  • Where is Mickey?
  • Where is Shameless?
  • Sentiments of love for the show.

The bot responds to those, as well as offering quizzes; providing deep links into Showtime’s streaming service bringing users directly to episodes, character profiles and alerts; and even recipes.


The premium cable network said the Messenger bot enables it to engage with fans in fun ways that mimic the tone of Shameless.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 31, 2017 https://stage.adweek.com/digital/showtime-shameless-facebook-messenger-bot/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
{"taxonomy":"","sortby":"","label":"","shouldShow":""}