Shift said in a blog post announcing the integration:
Shift already helps brands and agencies connect social data, advertising and marketing teams on one platform. By partnering with Simply Measured, clients will now be able to gain deeper insights into their paid, owned and earned social performance directly from within the Shift workflow. The combination of workflow and campaign-execution technology paired with leading social analytics means a more powerful set of solutions for marketers.
The ability to quickly and easily act on data is crucial for the success of social campaigns. Through the Simply Measured integration, insights around paid, owned and earned media are available with just a single click on the Shift platform. One more click will bring up your social ad account, still within Shift, where you can seamlessly create or optimize campaigns. Access to all of your data and the ability to take action from one platform results in more effective campaign performance.