Snapchat Monday introduced Snap Focus, a new learning portal aimed at teaching agencies and marketers how to best take advantage of the application’s suite of ad products, designs and feature sets.
Snap Focus covers topics including: audience and communications planning; brand strategy; creative development; and media buying.
It debuts with six courses covering the Snapchat community, ad formats, creative best practices and optimizing media campaigns in Ads Manager.
Visitors can choose to complete the entire certification or focus on courses that interest them the most, and those who do complete the process are certified free-of-charge.
Snap Inc. vice president of global brands and agency partnerships David Roter said in an email, “Snapchat has a unique and valuable audience that can’t be reached anywhere else. We created Snap Focus as a resource to help industry partners dive deep into how to leverage Snapchat to drive results and reach new audiences.”