Snapchat Debuts Snap Games Real-Time Multiplayer Gaming Platform

Non-skippable 6-second commercials are available to brands

Monetization options for Snap games will be expanded as the platform evolves Snapchat
Headshot of David Cohen

It’s all fun and games on Snapchat following Thursday’s rollout of Snap Games, a real-time multiplayer gaming platform featuring original titles, as well as games from developers Game Closure, PikPok, Spry Fox, ZeptoLab and Zynga.

Snapchatters can begin playing Snap Games directly via the chat interface on their applications.

The company said at the Snap Partner Summit in Los Angeles Thursday that it will add more developer partners across various genres and styles over the coming months.


On the business side, Snap Games presents monetization opportunities for both developers and Snapchat itself, although there are no in-app purchases in its games.

The non-skippable six-second commercial format that the company debuted during the third quarter of last year is already incorporated into the platform, and brands can buy them via self-service tool Snapchat Ads Manager, although the feature will only be white-listed for select advertisers at the beginning.

Snapchat said monetization options for Snap games will be expanded as the platform evolves.

The games the platform is debuting with are:

  • Alphabear Hustle, from Spry Fox, a fast-paced cooperative word game with a twist.
  • Bitmoji Party, from Snap Inc., which enables users’ Bitmojis to compete in four mini-games—Pool Party, Kick Off, Spin Session, and Zombie Escape.


  • C.A.T.S. (Crash Arena Turbo Stars) Drift Race, from ZeptoLab, a multiplayer racing game where up to six players can use boosters scattered along the track to speed themselves up or slow down their competitors.
  • Snake Squad, from Game Closure, a multiplayer battle-royale game.
  • Tiny Royal, from Zynga, another battle-royale game reinvented for the Snapchat platform.
  • Zombie Rescue Squad, from PikPok, in which players team up with each other to enter the front lines of the zombie apocalypse. David Cohen is editor of Adweek's Social Pro Daily.