Snapchat’s dynamic product ads are now available worldwide, after previously being offered only in the U.S.
The messaging application began testing dynamic product ads last October as a way to enable brands to automatically create ads in real-time based on their own product catalogs, which can potentially contain hundreds of thousands of items.
The worldwide expansion of the ad unit kicked off in the U.K. Wednesday, and advertisers there can automatically create ads in real-time, based on their product catalogs, which can be served in multiple markets globally.
Snap Inc. said dynamic product ads enable brands of all sizes to easily showcase their products in a professional layout through easily customizable ad formats.
The company also cited data from the Interactive Media in Retail Group that online sales reached a 10-year high in April, marking a year-over-year spike of 23.8%.
Snapchat U.K. general manager Ed Couchman said in a statement, “The coronavirus has accelerated the need for businesses to look at their digital sales channels and encouraged them to be more innovative in how they do that. Since we opened up beta-testing, I was impressed at the number of businesses that wanted to get involved—far above what we expected—which really shows the appetite for brands to get on board with ecommerce. Dynamic product ads is the latest in a series of innovative ad solutions that Snap has rolled out to advertisers, focused on efficiency and return on investment, and we are seeing strong results from advertisers in multiple sectors, from high street clothing stores to food delivery, that have been testing the product.”