Snapchat Adds Group Chat, Two New Creative Tools, Shazam Support

Snapchat announced three new features Tuesday: Groups, Scissors and Paintbrush. Users can also identify songs via Shazam.

Snapchat announced three new features Tuesday: Groups, Scissors and Paintbrush.

Groups allow Snapchat users to create group chats with up to 16 friends, and these group chats are deleted by default after 24 hours. Snaps within Groups can be opened and replayed once by each participant, and if they are not opened, they, too, disappear after 24 hours.

Snapchat added in a blog post:

Groups can be created while sending a Snap, or when you’re making a new chat. When your friends are present in a group chat, we show their name at the bottom of the chat. Simply tap their name to start a 1:1 chat, and then easily return to the Group in one swipe. We call this Quick Chat, and it’s the fastest way to keep the conversation going with one friend without spamming the entire Group.


SnapchatCreateGroup from SocialTimes on Vimeo.

SnapchatGroupOverview from SocialTimes on Vimeo.

SnapchatGroupPresence from SocialTimes on Vimeo.

SnapchatSendToGroups from SocialTimes on Vimeo.


Scissors allows users to cut out part of a Snap in the preview screen and turn it into a sticker.

And users can apply Paintbrush to Snaps in Memories to turn them into “artistic masterpieces.”

Finally, users listening to music can press and hold the camera screen to identify songs via Shazam, after which those songs will appear in their settings menus.

Readers: What are your thoughts on Snapchat’s new features? David Cohen is editor of Adweek's Social Pro Daily.
Publish date: December 13, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT