Snapchat Is Providing a Clearer Picture of How Its Data Is Collected and Used

The messaging app updated its Privacy Center

Snap Inc. originally sold its Spectacles camera sunglasses through these Snapbot vending machines - Credit by Tero Vesalainen/iStock
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Between Facebook’s litany of privacy issues and the General Data Protection Regulation taking effect in the European Union May 25, privacy is a hot-button topic in the social sector, and Snapchat is no exception.

In a blog post published Tuesday, Snapchat alerted users to its updated Privacy Center and shared more details on its related policies.

Key points emphasized by Snapchat included:

  • Data is not collected regarding users’ ethnicity, sexuality or political allegiances, and personally identifiable information is not shared with advertisers or other third parties.
  • Snapchat does collect data on things like where the messaging application is opened and what users watch, with the company saying, “This helps us provide you with location-specific experiences, as well as assign you to ‘Lifestyle Categories’ or ‘Content Interest Tags.’ These interest categories help us and our advertisers provide you content that’s personalized for you.”
  • Users have full control: They can opt out of interest categories, turn off location permissions and opt out of ad targeting based on first-party and third-party audience data and activity outside of Snapchat’s services.

Snapchat added that when new features are being developed, “a dedicated team of privacy lawyers and engineers” work closely with its designers on:

  • How long data is retained.
  • How users can view, access and exercise rights to their data.
  • How to minimize the data that is collected.
  • How to ensure that the data that is collected isn’t used for anything other than what it’s intended for.

For further information, Snapchat directed users to its updated Privacy Center or to the Snapchat Support page for other questions.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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