Snapchat Joined Forces With the Ad Council for National Bullying Prevention Month

The app created filters, stickers and Snap Ads to raise awareness

October is National Bullying Prevention Month Snapchat
Headshot of David Cohen

Snapchat teamed up with the Ad Council to back National Bullying Prevention Month.

As part of the initiative, Snapchat created filters, stickers and Snap Ads to raise awareness about bullying.

The company also reminded users that they can report bullying or offensive content by pressing and holding on the Snap and tapping the flag button.

Snapchat wrote in a blog post, “We’ve designed Snapchat to be a place where people feel comfortable expressing themselves with their close friends and family. That’s why we’ve never had public likes or comments, because they can create pressure to feel pretty or perfect when you’re just trying to communicate with friends. We’ve also made it easy to choose who you want to talk to on Snapchat so that you won’t be bothered by unwelcome noise. We know that despite all of that, bullies sometimes find a way to bother us, so we wanted to send the message loud and clear: Bullies have no place on Snapchat.” David Cohen is editor of Adweek's Social Pro Daily.