Snapchat Just Introduced a Snap Camera App for Desktops

Mac and Windows users get access to lenses and a special integration with Twitch

Snap lenses in a desktop video chat Snapchat
Headshot of David Cohen

Why should mobile users have all of the fun? Snapchat Friday introduced Snap Camera, a free application for Mac and Windows desktops that brings thousands of the messaging application’s lenses to those devices.

Classic lenses from Snapchat can be used, as well as lenses created by the app’s Lens Creator community via its Lens Studio.

Snapchat accounts are not required to download and use Snap Camera, and there is no way to log into Snapchat via the desktop app.

Once downloaded, the Snap Camera app syncs with cameras connected to desktop devices, and the app is compatible with video-sharing platform and apps including YouTube, Skype, Google Hangouts and OBS.

Users can search for lenses via keywords and save their favorites by clicking on a star icon. Most recently used lenses will appear under a tab.

Snapchat lenses in a desktop video chat

For gamers, Snapchat also developed a custom Snap Camera integration for livestreaming via Twitch, which was announced at that platform’s TwitchCon 2018 convention in San Jose, Calif., Friday.

As part of the integration with Twitch, viewers of livestreams on that platform can unlock lenses that appear in those broadcasts by scanning their Snapcodes, and calls to action appear adjacent to those Snapcodes enabling fans to subscribe to Twitch channels.

Viewers can subscribe to Twitch channels directly via the Snap Camera app

Post-subscription, Twitch broadcasters can unlock an additional lens to thank people who subscribed to their channels.

The integration also includes lenses based on characters from games including League of Legends, PlayerUnknown’s Battlegrounds, World of Warcraft and Overwatch.

Snap Camera's Twitch integration includes lenses based on characters from games

Snap Inc. head of camera platform Eitan Pilipski told Casey Newton of The Verge, “We’re trying to find new distribution channels for those creators to surface their work. We think this a very unique opportunity, bringing Snapchat AR (augmented reality) experiences to the desktop.” David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 26, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT