As a brand, what’s the best way to determine which social media content most interests your audience?
Answer: study past campaigns, and current user behaviour.
A new survey from Percolate found that 31 percent of U.S. marketers tracked performance data of past content/campaigns to help plan future content.
The same number (31 percent) of respondents said that active monitoring of general activity on social channels was also useful.
28 percent cited personal intuition, 27 percent used market research and 24 percent actively monitored influencers, fans and brand advocates.
Just 6 percent use software to identify trending content or topics.