Today Was the Most Social Cyber Monday Ever

Conversation about #CyberMonday on Twitter was up 75 percent compared to last year.


This year’s Cyber Monday online shopping event was the most social ever, according to social media management platform Spredfast. Conversation about #CyberMonday was up 75 percent on Twitter compared to last year. However, social media chatter about Cyber Monday is still lower than Black Friday.

According to Spredfast, the the top social campaign posts came from Motorola, EA and Starbucks. The brands mentioned most on Twitter include Amazon and Etsy.

Here are some demographics surrounding the Cyber Monday chatter on Facebook:


  • 72 percent female, 28 percent male


  • 18 to 24: 6 percent
  • 25 to 34: 50 percent
  • 35 to 44: 37 percent
  • 45 to 54: 7 percent

Publish date: December 1, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT