Year in Review: Social Media and Customer Service [Infographic]

Customer service on social media is a tricky business. In 2014, the food industry ruled Instagram and the insurance industry was popular across platforms.

As 2014 winds down, everyone is trying to quantify what we actually did this year. Engagor, a social media customer service platform, has all the data on how consumers interact with businesses online, and which industries do it best. Hint: frozen pizza is not on the list

It should come as no surprise that the food industry was most popular on Instagram. But who talks to their healthcare provider on social media? If only it were that easy.

social media and customer service

Publish date: December 19, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT