Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.
Included in this week’s round-up is advice on what to do when you need to remove a provocative member from an online community; how to determine if having a Facebook page is not the best choice for your business; new research about content versus creation in social networks; and a thorough explanation of what exactly Social CRM is.
The provocative member may be good for the community. This is true for many things the community dislikes. The unity in disliking may be a great solidifier for the community. You remove remove the provocative member and find that activity and the sense of community amongst members drops.
You don’t want to create a fan page just to have one. If you haven’t defined a clear goal that you are trying to accomplish with your fan page, it is well…really unlikely you’ll reach it. Fan pages without purpose are like grave yards, there are a lot of pretty flowers to look at, but once you get there you realize this isn’t a place for enjoying your morning coffee.
The top five companies in our sample that generate the most clicks link to their own sites 37.9% of the time. And the top five companies in our sample that generate the most conversions link to their own sites 41.6% of the time. This feels like a pretty solid sweet spot.
Social CRM (SCRM) aims to bring a whole new data set to traditional CRM by linking customers’ social data to their transaction data. What does that mean? Well, it means is that in addition to what traditional CRM tells you about these customers, SCRM also adds what they do outside of their relationship with your company.
Think there’s something missing from this list? Leave a link in a comment, or tweet me @BenLaMothe!