Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.
Included in this week’s round-up are posts about what it means when a community suffers from “The Big Launch Syndrome”; why having a narrow focus on your blog will help build subscribers; how good community mangers keep the conversation going; and looking for content in your B2B social media data.
A big launch establishes a bad first impression, wastes a lot of money, sets too great expectations, focuses on the wrong metrics and is a massive gamble. Worse still, the Big Launch Syndrome is fatal. Every community that falls victim to it dies.
A broader focus creates more traffic because you have more types of Google bait in the water, and you are simply appealing to a wider variety of readers.
Broad Topics = more visitors, less sharing, less subscriptions
Narrow Topics = fewer visitors, more sharing, more subscriptions
Getting people to feel comfortable participating in any conversation requires a sense of identity. When you have the opportunity to share more of who you are with the group, trust begins to build. The challenge is that too often, we expect people to jump right in and immediately warm up, when we haven’t given them the opportunity to share a bit about themselves.
Sharing content online is not something that can only be done one way. While there are best practices that work for all, individual target audiences respond to different things on different platforms. Writing a blog post and auto-posting the headline to every social profile is not the only way to share content.
Think there’s something missing from this list? Leave a link in a comment, or tweet me @BenLaMothe!