Social Media Newsfeed: Facebook to DEA: No Fake Profiles | Snapchat Ads

Facebook tells U.S. Drug Enforcement Administration it can't create fake profiles to impersonate others in investigations. Snapchat launches its first ad, for Universal Pictures. These stories, and more, in today's Morning Social Media Newsfeed.

[emailonly]{{{ sbox300x250 }}}[/emailonly]

 Click here to receive the Morning Social Media Newsfeed via email.

NewFacebookLogoFacebook Rebukes DEA For Impersonating Woman Online (BuzzFeed)
Facebook has bluntly told the U.S. Drug Enforcement Administration to stop using phony accounts and posing as real people in its investigations. The company’s rebuke, delivered Friday in a sharply critical letter to the law enforcement agency, comes after BuzzFeed News disclosed that a DEA agent had created a bogus Facebook account, impersonated an upstate New York woman and posted racy photos of her and an image of her young son from her seized cell phone — all without her knowledge. Daily Mail/AP In court filings, Sondra Arquiett said her pictures were retrieved from her cellphone after she was arrested in July 2010 on drug charges and her device seized. Arquiett said the fake profile page was being used by DEA agent Timothy Sinnigen to interact with “dangerous individuals he was investigating” for at least three months. USA Today Facebook’s chief security officer, Joe Sullivan, said in the letter that law enforcement agencies need to follow the same rules about being truthful on Facebook as civilian users. Those rules include a ban on lying about who you are. VentureBeat In the case of drag queens, Facebook initially cracked down on many individuals who were using their alter egos’ names on Facebook. The company subsequently clarified its policy, stating that the intention is to get people to use whatever names they’re known by in real life. National Journal The Justice Department has argued that Sinnigen had the right to use seized photographs to pose as Arquiett online. Facebook noted that authorities do not dispute Arquiett’s charges and said it was “deeply troubled by the DEA’s claims and legal position.”

Check Out Snapchat’s First Ad for Universal Pictures (Adweek)
Snapchat’s first sponsored message arrived Saturday, and it was a video ad from Universal Pictures previewing its movie Ouija. The ad was sent to users’ “Recent Updates” feed where messages from friends typically appear.

Is Data Mining the Future of Twitter’s Monetization Strategy? (SocialTimes)
The biggest value Twitter can provide is its audience and the data that they generate. According to PandoDaily editor David Holmes, social media marketing platform Leadsift could bring Facebook-style ad targeting to Twitter.

[emailonly]{{{ jodslot01 }}}[/emailonly]

Flickr Finally Launches for iPad (The Next Web)
Good news for Flickr users — the Yahoo-owned photo-storage and sharing app has finally been optimized for iPad, though it will only work for those running iOs 8. While Flickr already worked on iPad, it was essentially a blown-up version of the iPhone incarnation.

Facebook Adds Daily Unique Reach Bidding Option (AllFacebook)
Facebook continues to quietly expand options available to its advertisers, this time introducing a new bidding type in Power Editor, daily unique reach. Reader Or Fialkov of Fialkov Digital shared a screenshot, explaining that the new bidding option is CPM-based (cost per thousand impressions), and ads are served once per day, per targeted user.

12 Essential Elements of a Social Media Marketing Strategy (Business 2 Community)
If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors.

[emailonly]{{{ sbox01 }}}[/emailonly]

How to Build a Unique Visual Brand on Twitter (AllTwitter)
In order to align your visuals with your brand, you have to know your brand. A quick-and-dirty way to begin developing your brand (if you haven’t done so already) is to ask yourself who you want to connect to on Twitter and what type of brand “personality” would resonate well with this audience. And each and every image you upload to Twitter should reflect this brand.

Libel Cases Prompted By Social Media Posts Rise 300 Percent in a Year (The Independent)
The number of defamation actions brought over derogatory posts on social media has surged by more than 300 percent in the past year. The increase in libel cases brought over comments made on Twitter and other “new media” platforms – including online-only news sites and mobile texting – is being attributed to a lack of understanding among social media users that they are legally responsible for what they write.

NBC Sports Presents Every Peyton Manning Touchdown Throw in Six Seconds (LostRemote)
NBC Sports released a Vine featuring all of Peyton Manning’s touchdown passes. Check out all of Peyton Manning’s TD passes in six seconds.

[emailonly]{{{ sbox02 }}}[/emailonly]