Social Media Newsfeed: Twitter Earnings | How to Avoid ‘Twibel’

Twitter revenue doubles, and the social network increases user base by 13 million. How to avoid writing libelous tweets. These stories, and more, in today's Morning Social Media Newsfeed.

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Twitter.Logo_-150x150Twitter Q3 Earnings: 284 Million Monthly Active Users, $361 Million Revenue, $0.01 EPS (AllTwitter)
Twitter’s third quarter earnings for 2014 are out, and the all-important monthly active users number is softer than expected, which has sent the stock lower at the time of writing. Twitter reported 284 million MAUs for Q3 2014, up 13 million on Q2’s 271 million, which is a million down on the lower end of analyst expectations of 14 to 17 million new MAUs. USA Today The social network reported revenue of $361 million in the third quarter, beating Wall Street estimates. It came in right on target on earnings per share, recording its first profit of 1 cent. CNBC “This wasn’t a disastrous quarter. It’s just that valuation gets in the way,” said Guy Adami, “Fast Money” trader. “We have an aspirational goal to build the largest daily audience in the world,” said CEO Dick Costolo, adding that this group also includes “hundreds of millions” of users who never log into the platform The Wall Street Journal Shares of Twitter fell 7.6 percent to $44.85 in recent after-hours trading. Through Monday’s close, the stock has fallen 24 percent this year after soaring to a peak of $74.73 in late December from its initial public offering price of $26 nearly a year ago.

Tweet Carefully: A Lawyer’s Guide to Avoiding Twibel (SocialTimes)
In related news, defamation is a legal claim involving injury to someone’s reputation by falsely stating a fact and includes both libel (the written word) and slander (the spoken word). “Twibel,” a libelous tweet, is fast becoming a concern among social media users. Fortunately, there are a few basic precautions that may reduce the risk of Twibel.

Microsoft’s Bing Beats Google to Emoji Search (VentureBeat)
Microsoft Monday added emoji support to Bing, allowing users to search using the characters and get back results based on their semantic meaning. The feature has been added to Bing search in all English markets, both on desktop and mobile.

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20 Years of Digital Advertising: From Banner Ads to Sponsored Snapchats (Adweek)
AT&T ran the first banner ad two decades ago via the then-popular Web browser Netscape, which offered a palette of 16 colors — a fraction of what modern digital designers have at their disposal. While the result wasn’t exactly a masterpiece, it spurred a revolution. Digital ads will hit $46 billion this year, according to the IAB.

Facebook Adds Features to Photo Uploading via iPhone, Android Apps (AllFacebook)
Facebook announced improvements to the ways that users upload photos to the social network via its iOS and Android flagship applications, allowing users to choose the exact order in which photos will appear, as well as composing introductions to photo posts and captions for individual photos. The social network detailed the updates, which will be available to iPhone and Android users Monday, in a Newsroom post by product manager Thai Tran.

Moms Stressed Out by Social Media Want to Go Offline (ABC News)
More moms are admitting that social media can be a serious stress factor in their lives, and a new survey suggests that many of them are thinking about pulling the plug. “For new moms it’s a great place to ask for parenting advice, but then on the other side, you get some who are too opinionated and that can get in the way,” said Francisa Morales, a stay-at-home-mom of two from New York.

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People Already Hate Lifetime’s Aaliyah Movie (LostRemote)
Lifetime is premiering “Aaliyah: The Princess of R&B” on Nov. 15, and the hate is already spreading through social media. After the Brittany Murphy biopic flopped, the negative social chatter should be expected.

After Vote, Brazilians Lash Out on Social Media (The Wall Street Journal)
A day after President Dilma Rousseff squeaked out a close electoral victory, Brazilian voters vented their frustrations one way they know best: on social media. Online debates between supporters of the president and her unsuccessful rival Aécio Neves were hostile in a country with one of the world’s deepest penetration of social media use.

Facebook: 22.36 Percent of Social Referrals in September (Pinterest: 5.52 Percent, Twitter: 0.88 Percent) (AllTwitter)
Facebook’s share of social referral traffic fell slightly in the third quarter of 2014, but the platform still accounts for more than one in five of every social website visit, reports Shareaholic. Pinterest maintained second place among social networks with a 5.52 percent share.

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Publish date: October 28, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT