Social Media Newsfeed: Twitter Exec Changes | Halloween Campaigns

Twitter makes management changes. At least 13 brands have spooky Halloween campaigns. These stories, and more, in today's Morning Social Media Newsfeed.

[emailonly]{{{ sbox300x250 }}}[/emailonly]

 Click here to receive the Morning Social Media Newsfeed via email.

Twitter.Logo_-150x150More Trouble at Twitter as Two Key Execs Quit (AllTwitter)
Engineering vice president Jeremy Gordon and analytics data manager Adam Kinney are both leaving Twitter. These are the latest in a series of high-profile departures at the social network following the exits of news chief Vivian Schiller, who left earlier in the month, plus COO Ali Rowghani and former head of media Chloe Sladden, who both quit in June. Bloomberg Twitter appointed Kevin Weil head of product, broadening his responsibilities and shifting another executive into a different role as part of the change, said a person with knowledge of the matter. The Wall Street Journal The social media service has demoted Daniel Graf just six months after his much-touted hire away from Google. He will retain his vice president of product title but now focus on certain strategic initiatives, starting with geolocation features, according to a person familiar with the matter. The Verge The last two times it replaced its head of product, Twitter looked outside: first to Michael Sippey, and then to Graf. Both were outsiders who struggled to ship changes to the product once they were brought in. Sippey’s tenure was most notable for a revamp to Twitter profiles and the first changes to the main timeline, particularly chaining related tweets together with blue lines. Bloomberg CEO Dick Costolo is working to release new features more quickly, with Twitter trying to build up its user base and expand its tools for advertisers, said a person who asked not to be identified because the details are private. The San Francisco-based company has struggled to increase membership fast enough to satisfy investors, even as revenue has risen.

Halloween Treats from 13 Spooky Brands (Digiday)
Halloween is here. And brands have, for better or worse, taken note. From Oreo to Disney and from Arby’s to Pinterest, big companies have offered up their tricks and treats. Here’s a list of 13 (13? spooky!) cool Halloween campaigns.

Instagram Debuts Auto-Play Video Ads (SocialTimes)
On the heels of Tumblr’s new video ads, Instagram is debuting auto-play spots, reports Adweek. Instagram’s first video advertisers include Disney, Lancome and Banana Republic.

[emailonly]{{{ jodslot01 }}}[/emailonly]

Honda’s Double-Sided Story on YouTube Is Mind-Bendingly Brilliant (Adweek)
Honda and Wieden + Kennedy London have created a rather incredible “double-sided story” on YouTube to promote the Civic and its sportier sibling, the Civic Type R. While watching “The Other Side,” you can press and hold the “R” button on your keyboard to switch between parallel storylines.

Facebook Revamps Audiences in Ads Manager (AllFacebook)
Facebook appears to have revamped the audiences section of its Ads Manager, including the creation of custom audiences. He noted that the event audience option is new, but there was no information on how to use it.

Pinterest Updates its Profile Pages with Round Photos and a Centered Design (The Next Web)
Pinterest Thursday rolled out a minor redesign to its user profile pages, making profile photos round instead of square. The new look centers profile information and includes a Send Profile option under the settings button.

[emailonly]{{{ sbox01 }}}[/emailonly]

Clickhole Reports ‘Modern Family’ Cancelled, Internet Users “Totally Stopped Breathing” (LostRemote)
Thursday morning, Clickhole published a post cancelling “Modern Family,” writing that ABC “just cancelled [it] in order to teach people that something you love can be taken from you with no warning whatsoever.” Take a deep breath, skim readers, Clickhole is The Onion‘s viral content offshoot.

Terror on Twitter! Horror Author R.L. Stine Tweets a Halloween Story (CNET)
As the author of hundreds of horror novels for kids and young adults, R.L. Stine knows that what goes bump in the dark can be frightening and entertaining. In honor of Halloween, the “Goosebumps” author decided publish his next tale of terror on Twitter.

YouNow Offers Amateur Creators the Potential of a $50,000 Per Year (SocialTimes)
There are plenty of video-based social networking solutions these days. Vine for super short content, YouTube for wide distribution and Twitch for livestreaming. Now there’s another service, YouNow, which provides livestreaming from smartphones, and it’s reportedly so popular that the company has instituted a revenue-sharing program.

[emailonly]{{{ sbox02 }}}[/emailonly]