Did you know that digital media advertising spend is expected to reach $61.4 billion in 2017?
And social media is going to claim a huge slice of that pie.
Indeed, social ads perform 58 percent better than old-fashioned ad exchanges, and 60 percent of millennial respondents to one recent study said that they already leaned on social media to follow the news.
The rapid rise of larger-screen smartphones and tablets gives marketers ample space to showcase their wares, and 65 percent of marketing executives plan to spend more on marketing technology in the coming year.
Check the visual below for more insights, which comes courtesy of Fusion 360.
(Source: Fusion 360.)