How Social Media, Smartphones And Tablets Are Transforming Online Shopping [INFOGRAPHIC]

Did you know that 64 percent of smartphone owners shop online using their device, and that the social media savvy are amongst the most active shoppers around, with 60 percent of Facebook users saying they would discuss a product or service if they were offered a deal of some kind?

Modern technologies such as social media, smartphones and tablets have transformed the retail business – 167 million people are expected to shop online in 2012, spending on average $1,800 per person – and links to user-generated content on Facebook, Twitter and review sites make up a quarter of the search results for the top 20 brands in the world.

By 2014, it’s estimated that the internet will influence 53 percent of all retail sales – both online and off.

This infographic from Symphony Teleca takes a closer look at how smart devices and social analytics are transforming retail.

(Source: Symphony Teleca. Shopping cart image via Shutterstock.)

Publish date: October 2, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT