Spin the Agencies of Record

MWW Group has been selected as corp comms AOR for Coinstar, which operates more than 33,000 Redbox DVD kiosks and nearly 19,000 coin-counting kiosks. Work will focus on corporate reputation, financial media outreach, crisis, and CSR.

Canadian country star Paul Brandt has chosen Brookline Public Relations, a Canadian boutique firm, as his AOR. The work will focus on Brandt’s two new albums, “NOW” and “Give It Away,” his upcoming tour, and his documentary series Build It Forward.

Voli Light Vodkas, a brand of low-calorie flavored vodkas, has chosen BrandLink Communications as AOR. The firm will focus on events, strategic partnerships, celebrity outreach, and local and national media relations. BrandLink’s consumer goods and lifestyle teams will lead the account.

The Academy for Urban School Leadership, a nonprofit that runs a network of programs benefiting Chicago’s failing schools, has chosen SCC|Grossman as its AOR. The firm will target policy makers, community organizers, educators, and others with information to educate them about the AUSL’s work.

O’Malley Hansen has been chosen as AOR for the holistic pet food company Nature’s Variety after a competitive search. Previously, the company had worked with Jeff Dezen Public Relations and Wheatley & Timmons. [via PRWeek]

Guidon Performance Solutions, a global management consultancy, has chosen Pollack PR Marketing Group for  traditional and social media outreach services. The work will also target influencers in the insurance, financial, government, and other service industries.