Spin the Agencies of Record

Kraft has chosen Bell Pottinger for a “seven-figure assignment” that will raise awareness of the company’s global snacks unit in Europe, once that division is spun off. The firm will work on building corporate awareness and building relationships with NGOs, government members, and the media. The search included five agencies, according to the Holmes Report.

Phonak, makers and distributors of hearing aids and other devices, has chosen Ketchum as the AOR for the company’s U.S. division. The firm will work to raise awareness of hearing loss, the need for the hearing impaired to seek medical attention, and the company’s Hear the World Foundation. The account will be handled out of Ketchum’s Chicago office, which is near Phonak’s HQ.

Call center technology company Jacada has chosen Arketi Group, a B2B PR and digital marketing company as its AOR. The firm will handle ongoing PR, messaging, and a new product launch.

BMW of North America has re-upped with Rubenstein and Fleishman-Hillard after a search. Rubenstein has worked with BMW for 13 years. F-H will focus on the London Olympics. [via]

Royal Chundu, a new luxury resort located on the Zambezi River in Zambia, has chosen Imagine Communications for PR work here in the U.S.

Zeke’s Candy Company has chosen Uproar PR as its AOR. The company is known for its old-fashioned butterscotch. Yum!

Publish date: March 7, 2012 https://stage.adweek.com/digital/spin-the-agencies-of-record-234/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT