Spin the Agencies of Record

Husqvarna, makers of lawn equipment for homeowners, has chosen Ketchum as U.S. AOR. The firm’s Atlanta team will take the lead on this account. [via]

H&R Block has hired Shift Communications for content strategy, specifically the company’s Block Talk blog. On the blog now, an infographic from the company’s Stache Act campaign, included in this morning’s Ticker.  [via]

Marcomms company EOS has added six clients to its roster: the city of Dunwoody, G.A.; Dunwoody’s Convention and Visitor’s Bureau; Higher Ground, an initiative launched by Atlanta faith leaders; Millbridge, a new community outside of Charlotte, N.C.; Soleil Laurel Canyon, an adult community outside of Atlanta; and coaching and executive development company Turknett Leadership Group.

Workhouse has added two clients to its roster. Luster, an online photo gallery, has chosen the firm as AOR, working on PR for collections, events, and promos. And Bailout, a documentary about the financial crisis and government bailouts, has chosen the firm as AOR, working on film festivals, special promotions, and screenings.

Multimedia marketing solutions company Spectrio has chosen Trylon SMR for media relations work.

Calysto Communications has added BeQuick Software, a billing software company, to its roster of clients. The firm will work on social media outreach, media and analyst relations, and messaging.

[image: Lip Service 02 by fashion photographer Manolo Campion, available for sale on Luster]