Spin the Agencies of Record

USA Swimming, the national governing group for the sport of swimming and the organization responsible for choosing and training members of the U.S. Olympic swim team, has chosen Simone Smalls Public Relations for outreach targeting general and multicultural media. The firm will promote swim meets and grassroots initiatives focused on water safety and other topics.

Banfi Vintners has chosen M Booth as its AOR. Lauren Swartz, M Booth SVP and head of the firm’s wine and spirits practice, will manage strategy while Lars Leicht will lead the account.

Marketing and PR firm Furia Rubel has added four clients to its roster: Pennsylvania’s Bucks County Bar Association; alternative dispute resolution firm Corodemus & Corodemus; translation and interpretation services firm Para-Plus Translations; and The James A. Michener Art Museum, which will be hosting a traveling exhibit from the Uffizi Gallery in Florence, Italy between April 21 and August 10.

Brittney Reese, a four-time world champion long jumper from the U.S., has hired Maroon PR for media relations and PR services. Reese is preparing for the London Olympics, taking place this summer.

ICYMI: The Daily Caller is reporting that Georgetown Law student Sandra Fluke is being represented by D.C. firm SKDKnickerbocker. Anita Dunn, former White House comms director is an MD there, leading Fox anchor Bill O’Reilly to draw a line between the reaction to Rush Limbaugh’s disgusting comments and President Obama. That line is crooked, broken in some spots, and does loopty-loops.

Pitching note: Thanks to everyone for sending us notice about new hires, accounts, and agency changes. We get a large number of these announcements daily and can’t respond to every one with an email or phone call. Rest assured, if you send your press releases to tonya@mediabistro.com, we’ve got it. Roll Call is published on Wednesdays and Fridays each week; Spin the Agencies of Record on Tuesdays and Thursdays. Please keep an eye out for your announcement on the appropriate days.