Spin the Agencies of Record

Ogilvy PR’s New York office has added two clients. Stock photo site Shutterstock has chosen the firm for corporate comms and media relations work. And Chumkee developer C-Vibes Ltd has chosen the firm for branding and marketing in the U.S. and abroad. The Chumkee app connects people with talk about video and images.

Deussen Global Communications has added three wine and spirits clients to its roster. The Fladgate Partnership, the family-owned company that’s home to Taylor Fladgate, Fonseca, and Croft Ports has chosen the firm for outreach to new consumers and to promote “non-traditional consumption” of the brands. Piedmont, Italy’s Frangelico Hazelnut Liqueur has hired the firm to target American audiences. And Napa Valley’s Somerston Wine Co. has chosen the firm for PR services. Work for all clients will include social media strategy, national marketing, and more.

Post Foods has hired Hunter PR as the company spins off from Ralcorp. According to Ad Age, Hunter worked with Post between 1999 and 2004. It then dropped Post to work with Kellogg’s, which is now an Edelman client. Post also works with Marina Maher Communications.

Luxury car maker Lexus has signed on for a yearlong retainer with Ruder Finn in Singapore after a competitive search that included local and international firms. The firm will focus on media outreach. [via]

Aetrex Worldwide, sellers of comfort shoes and orthotics products, has chosen MWW Group as AOR. The firm will work on a comprehensive marketing and communications program focused on Aetrex as a lifestyle brand.

[image: the Chumkee monkey]

Publish date: March 27, 2012 https://stage.adweek.com/digital/spin-the-agencies-of-record-240/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT