Spin the Agencies of Record


  • SeaWorld enlisted the skills of government relations firm Van Scoyoc Associates to help convince the public that it has the best interests of its whales in mind by promoting its recently announced “one-of-a-kind” facilities designed to house orcas at SeaWorld San Diego. These duties are different from those assigned to 42 West, which the company hired in the wake of the Blackfish backlash.

  • FleishmanHillard won European promotional duties for data storage company Seagate after The Holmes Report noted that the company had awarded its US PR account to Weber Shandwick.
  • Greenville, South Carolina’s 10-x Group will handle PR and content marketing for local healthcare providers Ob Hospitalist Group. As native Palmetto Staters, we have to ask: Tigers or ‘cocks?!
  • JMPR of Woodland Hills signed two new auto industry clients: Driven Performance Brands and McLaren Automotives, the British manufacturer of performance sports cars for whom we would like screen this 007-worthy ad. (The Peugeot is both shaken and stirred).
  • On that note, vehicle valuation source/consumer reference Kelly Blue Book chose M Booth as its PR AOR. How much does the act of evading helicopter fire devalue a used sportscar?
  • New York’s Rubenstein Public Relations will perform AOR duties for the coming film The Lennon Report, which concerns the aftermath of John Lennon’s death. Coincidentally, Mark David Chapman recently called himself “an idiot” seeking notoriety after failing to win parole for the eighth time.
  • The Susan Magrino Agency announced three new clients: The Residences at Baha Mar, Hampshire Hotels Management, and SpongeBath , which uses “disruptive innovation” to clean the grime from your sponges but does not encourage the use champagne or bubbles.
  • Rockville, Maryland firm Van Eperen & Company will promote the Annual Washington West Film Festival, which runs from October 22-26 and bills itself as “the only film festival in the world that gives 100 percent of its regular screening box office net proceeds to a selected charity each year.”

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.